Business needs to adapt to the emerging low carbon economy and sustainable business practices need to be embedded within the fabric of the business operations. Failing to do this is actually paying lip service to the real issues and risks being labelled as green washing.
Archive for the ‘General’ Category
The failures of Copenhagen cannot be a COP out
Monday, January 11th, 2010The failures of Copenhagen must not be used as an excuse for our inaction. The science is still valid, irrespective of whether we now have a binding target or legislation that governs emissions.
Does anybody really give a toss?
Thursday, November 19th, 2009As we move towards COP15 in Copenhagen in December, I can’t help but feel that we may all be in for a massive letdown. ‘We’ in this instance are those like minded individuals (probably in the minority) that are increasingly concerned about our climate and the legacy that we will leave our children and grandchildren. ‘We’ are increasingly concerned around government’s, business and societies inaction in the fight against climate change.
‘Green’ initiatives need to deliver broader sustainability
Friday, September 18th, 2009There is no doubt that ‘green’ is the new buzz word but the reality is that to some degree, this is a detriment in selling and promoting ‘green’ solutions. The reason why I say this is that ‘green’ is still seen as something different and non-mainstream.
Wake up: The role of the IT in the low carbon economy
Sunday, May 31st, 2009If we accept that we are entering a paradigm shift, and that technology is going to be a key enabler moving forward, then the IT department and the role of IT is going to become more and more important. IT is going to be the change agent to drive efficiencies in organisations. IT will enable companies to measure where they are and build plans to make improvements. IT will be the means whereby companies will become ‘smart’. ‘Smart’ in respect of all aspects of the business from, logistics to facilities management, manufacturing processes to full dematrialisation of carbon intensive business processes.
Having green ideals means taking action - not an excuse for inaction
Saturday, May 2nd, 2009As an organisation dedicated to promoting sustainable computing and educating our customers on the same, we have recently taken a strategic decision to move towards carbon neutrality. This may seem like an obvious reponse but what does this mean in reality? Are we really going to make changes in our business and daily lives or is this yet another company, looking for marketing and spewing green wash into the industry?


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