There is no doubt that ‘green’ is the new buzz word but the reality is that to some degree, this is a detriment in selling and promoting ‘green’ solutions. The reason why I say this is that ‘green’ is still seen as something different and non-mainstream.
Posts Tagged ‘sustainability’
‘Green’ initiatives need to deliver broader sustainability
Friday, September 18th, 2009Who said going green was easy?
Tuesday, July 14th, 2009…going green requires systemic change in a business and is not as easy as switching the lights off or migrating to energy efficient technology. Without a holistic strategic business focus around sustainability initiatives, organisations are doomed to failure and maximum business benefits and minimizing environmental impacts will not be realised.


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